Blog Archives: July 2019

Marketing Tools 101: Retargeting Ads

July 24, 2019
Steven Reichenberg
Most websites have incredibly low conversion rates (less than 2%) for first-time visitors, and it's not necessarily because anything is wrong with those websites. We live in an age where you can shop for just about anything online, and because of this, consumers are more likely to shop around for the best deals possible. Top this off with an increased reluctance to share contact information online due to the amount of spam we all receive, and you can see why conversion rates are so low. It's because of this Retargeting Ads are playing a more ...

File Storage Migration to Amazon S3

July 24, 2019
Chadwick Meyer
We have migrated all file storage and CDN delivery from Rackspace to Amazon S3. Amazon is the leader in file storage and it has a great Content Delivery Network to speed up load times internationally. Your website is already accessing everything at the new location (we've done everything to update links embeded in pages as well). But if you have any third party sites linking to your files, or you have shared links directly, then those third party links must be updated ASAP. All files have been confirmed as transferred and the old files ...

Posting Valuable Content For Your Followers

July 15, 2019
Steven Reichenberg
I love my LinkedIn news feed. It allows me to follow what's happening in the real estate industry, read about what people in my sphere are interested in, and find new professionals to connect with. However, I've been noticing a spike in a specific kind of post that doesn't make much sense to me, and perhaps someone can shed some light on this in the comments. If you're a real estate professional, you're probably posting on social media to build your brand awareness, find new clients, keep in touch with your sphere, and network with other ...

Is Your Website Paying for Itself?

July 01, 2019
Steven Reichenberg
It's an honest question. You put in the time to build your website, or you paid someone to make your website for you, you pay your monthly hosting fees, and maybe you run the occasional Google or Facebook Ad to promote your website. So why isn't your website returning leads for your business? You can try answering this question by Googling "why doesn't my website get leads," and you'll see there are multiple business advertising that they can help you get 100 or 200 or more leads right now. The catch is, you have to pay for them. If you ...

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