If you are a successful real estate agent and you're still showcasing a list of past sales as your main evidence of success, it might be time to start thinking about taking the next step. When you draw attention to the number of homes you've sold and the price range you typically work within, that can be appealing to potential clients within that price range. But what about potential clients whose homes are valued above the price range you're showcasing? Best-case scenario - they aren't impressed but contact you anyway. Worst-case scenario ...

It's important to remember that Zillow, Realtor.com, and Redfin all have Home Search Capabilities, and when most buyers start their home search, they typically use one of those websites. In most cases, you are not going to be able to compete with them directly, so it may be best to take a different approach here. If you are going to add a home search feature to your website, do it with a specific marketing purpose. Let's say you want to expand your business in the Silver Creek neighborhood of San Jose. One of the many ways you can market ...