It’s important to run an organized and optimized business. Bad processes will cost time, resources, sales, customer dissatisfaction and loss of team moral. So you need to constantly evaluate the biggest pain points at each stage of your growth, because these constantly change. Then you have to create the processes that fuel your success. But you can't let perfect be the enemy of good. And 80/20 is an important principle in business and life that prevents you from getting bogged down and never reaching your goals, i.e. sometimes 80% is good ...

Whether or not SEO is a major part of your marketing strategy (and it should at least be one factor), you need to comply with the basic best practices to ensure that your site is found by people searching for your product/service. This is free traffic, free advertising. Each organic search visitor is like picking up a dollar bill off the ground (or ten). The basics of SEO include: Write fresh, keyword-rich content that appeals to customers in every stage of their buyer's journey. Tag your content with the appropriate meta data (e.g....

Creating and growing a business is hard work. Competition is always fierce. There is rarely a clear path to success. You have to bring your idea into existence through sheer will power. You force an idea to become reality. You face obstacles that stop most people from trying. You make the best decisions you can, with the limited information and resources you have. You fail. Over and Over. It's messy. And then sometimes you succeed. This type of chaos isn’t an excuse for poor planning or bad management. We’re talking about the type of chaos ...