WARNING: Archival Site
This is an old website that exists for archive purposes only. Visit https://gutensite.com for our real live site, website builder and digital marketing services.
Upgrade Your Old Website to Prevent Lawsuits and Improve Marketing
June 06 2022
June 06 2022
Over the last few years, we have been working on the overly ambitious project of rebuilding our Website Builder and Content Management System based on modern coding standards, cutting edge design, and advanced functionality. It's been an incredible challenge for our small team, but we're super proud of what we've created. And when our automated billing system is complete in the next few weeks, we will be ready to launch!
The beta testing phase with the first 25 clients was successful and we are now ready to migrate all current client websites from the 1.0 platform to 2.0. Keep in mind that we have limited capacity, so you should start the process as soon as possible to get on our schedule.
Did you notice our new website? It is a great example of what your site can look like on the new platform with a little planning, or look at our home page to see a few other featured sites.
If your website is more than a couple years old, that's reason enough to upgrade, because you are losing a lot of opportunity (inefficient marketing, loss of leads, loss of trust/confidence) if you aren't inspiring trust with impressive design or leveraging your website as the powerful conversion optimized hub of your digital marketing efforts. But if you need more convincing that the time is right, don't ignore the following:
Reasons to Upgrade
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Legal Compliance - You absolutely must upgrade your website immediately in order to avoid costly lawsuits over ADA compliance (Americans with Disabilities Act). Our new platform implements the WCAG standards to keep you compliant. You should also adopt a comprehensive privacy policy with a cookie consent mechanism that is appropriate for your jurisdiction. The new sites have a default mechanism already installed.
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Improved SEO - Every organic search visitor to your website is worth about $2-20 per visit (if you were buying ads for that traffic on Facebook or Google). This is free advertising that you are throwing away if your website is not Search Engine Optimized. The new platform is mobile responsive, fast loading, standards and best practice compliant, and gives you the tools you need to boost SEO.
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Impressive Marketing Landing Pages - Whether it's your home page (e.g. gutensite.com), an audience specific section pages, or landing pages for unique marketing campaigns, the new landing pages are built to impress visitors, prioritize your value propositions in a beautiful format, and give clear calls to action in order to funnel visitors to your conversion goals.
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Modern Designs - Great design is the single most important way to get visitor's attention, earn trust, and communicate your value proposition. You can choose from incredible website templates/themes and also individual content type layout options for every different type of page (e.g. Articles, Profiles, Lists, Property, etc).
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Easier Editing - Managing your site just got a lot easier and quicker with in live preview editing, powerful version tracking and scheduled publishing, auto-saving, easier content management and filtering, and much more.
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More Features - The new platform has revolutionary new features like Streams (flexible way to display a collection of mixed, dynamic content in lists, image grids, article lists, etc) and a lot more.
Next Steps
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Free Consultation and Quote - let's talk, figure out your goals and then set the scope and budget of the project depending on your potential ROI (Return on Investment).
- Website Planning — If you want to make the most out of this overdue website upgrade, a little up front planning will pay off quickly. (read more)
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Free Data Migration from 1.0 to 2.0 - we will automatically migrate your old website to the new platform (free)
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Post-Import Cleanup — most data imports perfectly but the new platform has a lot more options (particularly for important marketing optimized landing pages, e.g. the "home page") and so some cleanup is necessary in order to make sure it's beautiful and optimized. We recommend you let us do that for you, in most cases a 3 hour project for $450 is sufficient to save you stress and make sure your site looks beautiful.
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Customization — depending on your goals we can do more customizations on a case by case basis after an MVP (Minimal Viable Product) of your new site is online.
Archives
June 10, 2022
Common Questions about Migrating Your Website from 1.0 to 2.0
Your website on the retro 1.0 version of our platform will continue to function until at least June 2023, and after that we will keep the old platform working as long as is necessary/reasonable to ...
June 03, 2022
The New Gutensite Website is Live on Our New Platform!
Did you notice we just launched a new version of our website? Go to https://gutensite.com to see what's new. Look around and imagine how your business could be helped if we transformed your website ...
October 10, 2021
ADA Compliance and Website Accessibility Standards
In the last few months clients have had a growing paranoia about a growing number of ADA lawsuits (Americans with Disabilities Act) for website accessability. There have been reports of "serial ...
September 03, 2021
New IDX Widget Going Live for Everyone
As part of our ongoing efforts to improve our system and also stay up to date with the changing technology requirements of each MLS, we have created an entirely new IDX Widget that was released to ...
January , 2021
New IDX Search Widget for Realtors Going Live
We are getting a lot closer to our 2.0 launch, and in the process we are finishing up the new versions of the functionality required to fully replace all features on the 1.0 system. And we are also ...
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—Chris Blades