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Billing Rate Changes for Custom Work
January 20 2011
January 20 2011
We've tried for many years to keep our billing rate as affordable as possible. But despite our low overhead and efficient processes, it has become clear that our current billing rates are not a realistic reflection of the costs for paying a competitive salary for the excellent work our team does. When we were just a small design firm with the two co-founders doing all the design and programming work for a combined, below-market-value salary (in exchange for the long term promise of profit from the business), we could squeak by on peanuts. But as we have grown to meet the demands of clients who require dependability and support, and as we try to sustain the same levels of quality, we have realized that good talent is hard to find and it comes at a premium price.
Our niche has primarily been Small Business, and yet despite our client's limited budgets, we have taken great pride in being able to provide the same level of top quality design and meticulous programming that is traditionally out of reach for all but the highest paying businesses. We are committed to keeping this quality of work within reach of even the smallest clients. But we are also adamant about being innovative and creative in everything we do, and that means we must charge enough to ensure that we can attract and keep a talented team to work on your projects. So we've been forced to make some changes to our billing. In the end though, we believe this is a change that will benefit our clients by ensuring their projects are performed with excellence.
How Billing Rates are Calculated
We have analyzed each job type and calculated the minimum billable rate needed to pay a competitive salary for each specific job. Then we added on a percentage markup to cover the operational costs that keep everything running smoothly, e.g. project management, rent, insurance, software & hardware, marketing, art direction, accounting, support, etc. All of these things are indispensable parts of keeping talented designers and programmers doing what they excel at, and making our process reliable and dependable for our clients. Our rates are in-line or below others in our industry, so we are confident they are fair for the quality we provide.
Our new rates are as follows:
- Design: $150
- Programming: $160
- HTML & CSS Layout: $115
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—John Haralson
Senior Pastor, Grace Church Seattle