Statistics & Tracking

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February 07 2009
February 07 2009

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Did you know that your website has advanced statistics and tracking capabilities? You can easily enable third party tracking codes from vendors like Google Analytics (free) or other commercial products like Visistat. Simply create an account with the vendor and retrieve your account ID. Then login to the GutenAdmin and enable tracking for that vendor. See our Traffic Analysis and Statistics FAQ for a step by step guide for Google Analytics, then you'll know how to do it for other vendors as well.

Why is tracking important? Well, for one, it can give an accurate look at how many people visit your site daily, weekly and monthly. It tells you where they came from, who referred them to you (so you know who to thank). If they found you from a search engine, it can tell you which keywords they searched for (which helps you know what kind of people are looking for you and where you might want to invest in advertising and promotion). Statistics can tell you which pages are the most popular, and which ones people actually spend time reading. You can get to know your visitors better, find out what part of the world, country, state, city they are from. Statistics are invaluable to the discerning user, and to the rest of us it's just fun to look at the charts and numbers and maps and realize how cool your site is.

UPDATE: Gutensite now allows more than one vendor's tracking code to be integrated automatically into the site. Previously you had to choose one and enter the code, but now you can use several tracking suites and compare them.


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