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How to Merge your Business Google Plus Social Page with Local Page
June 18 2014
June 18 2014
Businesses need to make sure they have taken every step to be found online. This means having a beautiful, SEO optimized website, having a presence on the social media platforms where your customers frequent, and also being listed in appropriate business directories such as Google maps.
The problem is, as the online gatekeepers evolve, their recommendations for businesses change. All the time. Recently, I discovered Google had lovingly converted Gutensite's Google Places profile (the old business listing recommendation) into a lonely, empty, shell Google Plus profile, with no followers, not posts, etc. So we suddenly had two Google plus social pages for our business: our regular Gutensite page and another empty page that was the "verified" business listing, which is what shows up on Google Maps, and as the local business information in the right sidebar if someone searches for Gutensite.
This is confusing for visitors, and becomes redundant, splitting our followers across two profiles, each functioning as half of a total solution. Surely there must be some way of merging these accounts.
I spent hours over several weeks, looking for answers. But all I ever found were a lot of complaints and images of people banging their head against their keyboard. I was finally able to get in touch with a Google support person, who initially appeared as confused as the rest of us. He didn't seem to understand why it was problem, and he didn't know of anyway to "merge" the two accounts.
But I am happy to share that after a lengthy phone call, and several emails back and forth, he located a fantastic support document that explains how to merge your business' Google Plus Social profile with the Google Plus Local profile. The title of this document, "Connect a Page to Google Maps" is not ever going to help people solve the problem because it's not intuitive how that relates (but it does).
So if you haven't checked recently, you log into Google Plus, and look at "all pages" see if Google has created a second profile for your business as well (they supposedly converted everyone automatically). If it hasn't, you'll probably need to first convert your Google Places profile to a Google Local profile (good luck), and you'll want to "verifiy" your address (they send you a code in the mail). After that, the instructions for merging the accounts should help.
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—Jenn Dean
Marketing Director