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Gutenblog: strategy
March 2020
March 2020
Could that meeting have been an email? That support phone call, a better online dashboard? That consultation, an e-book? That sale, an online order? How much of what you do in the physical presence of customers could be done virtually?
It’s great seeing each other face to face, and we definitely don’t want to lose this beauty of human contact in life or business. But the world is changing. And whether you and all your customers are under coronavirus quarantine, or you just want to empower your customers under normal circumstances to save time, by giving the option to manage their account or buy your product/service online, it’s time to start thinking about how to expand your business’s digital capacity.
A powerful website should be able to increase leads, facilitate sales, empower self-service, and even augment your revenue by expanding new digital products and services that you haven’t even considered.
If you have a business, you already have the legal and administrative ...
November 2017
November 2017
It’s important to run an organized and optimized business. Bad processes will cost time, resources, sales, customer dissatisfaction and loss of team moral. So you need to constantly evaluate the biggest pain points at each stage of your growth, because these constantly change. Then you have to create the processes that fuel your success. But you can't let perfect be the enemy of good. And 80/20 is an important principle in business and life that prevents you from getting bogged down and never reaching your goals, i.e. sometimes 80% is good enough and the remaining 20% from good to perfect costs too much without enough ROI.
At each scale, you have to prioritize different things, and that means you may do things manually or less efficiently for a while, because the cost of automating them is too great. That’s okay, because you need to prove the market, prove the need justifies the investment in automation. But when you reach each new level, the ROI equation changes, the manual work ...
November 2017
November 2017
Creating and growing a business is hard work. Competition is always fierce. There is rarely a clear path to success. You have to bring your idea into existence through sheer will power. You force an idea to become reality. You face obstacles that stop most people from trying. You make the best decisions you can, with the limited information and resources you have. You fail. Over and Over. It's messy. And then sometimes you succeed.
This type of chaos isn’t an excuse for poor planning or bad management. We’re talking about the type of chaos that is born out of fast growth and the new challenges that come with that. So don’t be afraid of the chaos. It’s normal for every great endeavor.
If you succeed, there will be times when things settle down for you and your team, and you sit back and enjoy what you accomplished. You will have moments where you finally reach a great profitability ratio, so you aren’t worried about meeting payroll and you even have extra savings to make the next ...
February 2017
February 2017
We've been building websites for 17 years. We've met some great professionals who create gorgeous, effective, sensibly-priced websites for small businesses in need. But for every one of them, I've met a lot more who charge too much, know too little, and are more likely than not to suddenly stop answering client calls one day — who prey on those who lack the right industry knowledge to defend themselves.
To level the playing field, I've summed the most important lessons you need to know into this five-point buyer's guide meant to help business owners get a fair deal they can feel confident in.
#1: Understand What You're Buying
A quality website is the product of five types of expertise working together:
- Strategy — Understanding what your business is, what the website needs to do, and how it should fit with your social media and other marketing tools.
- Content — Writing sales copy, sourcing high-res photos, creating graphics and videos, etc.
- Design — Translating your content and ...
April 2014
April 2014
Inc. recently ran an article and infographic about the biggest challenges small businesses have with their websites. We've been saying this stuff for years, so we thought we would share.
The main problems small businesses have with their website include:
- No Clear Call to Action
- Poor Design that Doesn't Impress and Engage
- Difficulty Updating Content
- No Way to Measure Success
- Poor SEO (Search Engine Optimization)
- Not Optimized for Mobile
- No Designated IT person
Our CMS makes it easy to update your website, our support team helps every step of the way, our sites are Mobile/Responsive on every sized device, and we function as the webmaster and technical team for our small business clients. Furthermore, when we build websites for our clients, we make sure clients figure out what their conversion goals are, so we can help them design a website that funnels traffic to those conversion goals and measure the results. This means every page includes a call to action, e.g. you view ...
March 2014
March 2014
Today we are proud to announce an official partnership with Rackspace® Hosting (NYSE: RAX) as the primary CMS for their Marketplace. Our hosted website builder & CMS makes it easy for Rackspace small business and nonprofit customers to design, deploy and grow beautiful and powerful websites. Gutensite's user-friendly technology and dedicated expert support helps clients make websites that accomplish real world conversion goals, which become a valuable part of their organization’s business strategy.
By leveraging Rackspace’s OpenStack®-based technologies, Gutensite makes it easy for those who already love Rackspace to build an amazing website on top of Rackspace’s hybrid cloud. Rackspace Cloud Servers ensure easy scaling when traffic and load increases as an organization grows.
“Gutensite is built with open source server software, databases and programming languages, and we chose Rackspace in part because of their shared commitment to OpenStack, the open source cloud computing ...
August 2009
August 2009
Did you know that only 49% of small businesses have a website (and most of those are terribly inadequate)? Only a few savvy businesses are taking full advantage of the power of the internet. If you don't have a comprehensive web strategy and a professional internet presence, you are losing clients to your competitors, you are losing credibility, you are frustrating your existing clients, and you are missing your potential for long term growth. In short you are losing a lot of money.
Gain the competitive edge now. Distinguish yourself from your competitors by letting us build you a beautiful website that attracts new visitors to your brand, and provides your existing clients with timely information and self-help applications to speed up business and reduce your overhead.
As you've discovered, our Free Lite version is a great place to start. But if you are a professional organization, it can only take you so far. You need a fully professional website, with a reliable support staff, ...
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